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One of the greatest advantages of having an online business is that you can track and measure everything that is happening in you business. You can measure things like about your customers, where they come from, how long they spend on your site, how they got there, when they are showing up, and from where.

These vital statistics that you have can be used to grow your business, increase conversions, and fix under-performing pages.

Now, there are a lot of new entrepreneurs who are so engrossed on beautifying their website, promoting their company or drawing new customers. But due to these activities they overlook their website’s vital statistics. These vital statistics provide you with key performance indicators that let you know if you are doing well or if there are areas where you need to improve or make major changes.

Without these vital statistics you will continue to move about your business blindly. And we all know what the result is going to be – failure.

So what is the main purpose of your website’s vital statistics? You website’s vital statistics will show you if the changes you recently made are working or not. Using your website vital statistics you can decide whether to continue with the same process you are doing or make further changes to your website. If you do not constantly check the effect of the changes you have made you will have no idea how well or how bad you are doing.

Here are the website vital statistics to look into:

Website Vital Statistics #1: Unique Visitors

When we talk about unique visitors, then we are not just referring to family members who visit the website. This refers to the number of actual visitors to the website.

The word “hits” is usually used by paid advertisers, even affiliate sites, however the number of hits can sometimes be inaccurate and it might also mislead you. The number of hits on your site may be very impressive, but that is not reason for you to celebrate; many of these may actually be files such as movies and images. You need to focus on the number of actual visitors to your website.

Now, if you feel that you are not getting many visitors then you might want to start pay-per-click advertising campaign using targeted landing pages. Also, you might want to consider using better keywords to increase your website’s unique visitors.

Website Vital Statistics #2: Search engine referrals

By the term itself, this website vital statistic suggest the number of pages that were visited when someone get on a search engine link. As of the moment the largest and most influential search engines are Google, Yahoo and MSN.

This particular website vital statistic is important because through this you would be able to pin-point as to which search engine refers the most visitors to your website. You need to make sure that your ranking does not go down with that particular search engine.

Website Vital Statistics #3: Other websites that refer

This will help you find out how much of referring sites is actually spammed. You will notice some legitimate sites from actual sites and clients. If you are not doing any affiliate programs or pay-per-click campaigns, these statistics may not be as important.

However, if you are paying for advertising on any external sites, make sure to pay close attention to these numbers because if not then you might be wasting your precious marketing dollars.

Website Vital Statistics #4: Visitors entry and exit

This website vital statistics will tell you as to where your visitors actually entered and where they went out. The information that you will get would tell you if your visitors found what they are looking for or if your visitors exited after taking a brief look on your website.

Because of this, you might want to make sure that your website looks simple yet professional to visitors. Your contact page is generally one of the most desirable exit pages because it tells you that your guests want to obtain additional information about your business.

Website Vital Statistics #5: Keywords/Keyword Phrases

The figures for this website vital statistic will give you an idea what guests were looking for when they ended up on your website. If you find out some keywords which maintain a high ranking you may want to consider changing some of the content on your website. Remember that you can also include some of the more popular keywords or key phrases in the Meta tags you use for your titles and descriptions.

Website Vital Statistics #6: Error on web pages

Have you ever browsed through a website and got the 404 error message? We all had experienced this one time or another, and I am telling you that this is not a wonderful experience. I am pretty sure that your website visitors feel the same way. So you must continuously check to make sure that your web pages are error free.

Website Vital Statistics #7: Website bounce rate

Are your visitors leaving after 10 seconds? How is your web page content? Does it reflect the keywords the page is ranked for in the search engines? If the answers to these questions are not favorable to you then it may be time to get back to keyword research. Another trick is to link a page with a high bounce rate which will get your traffic closer to a sale.

 

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