Twitter Advantage – 6 Advantages Twitter Can Bring to your Business

A few days ago I have discussed the advantages of having a Facebook fan page. Today, I am going to discuss the benefits of using Twitter for your online (as well as offline) business.

So what is Twitter? Twitter can be viewed as a very simple social networking tool that helps connect businesses more meaningfully with the right audience at the right time.

A lot of businesses nowadays realize the importance of keeping in touch with their customers. One advantage of Twitter is that it can be used to quickly share information with people interested in your company, gather real-time market intelligence and feedback; it also helps businesses to build a lasting relationship with their prospects as well as their customers.

Your customers can use Twitter to inform your business what kind of experience they had with you. They can also use Twitter to give you ideas as to how you can improve your business.

A business can surely benefit from the use of Twitter. Twitter gives you the opportunity to pay attention to your customers. The main use of Twitter in an online business is to listen. Top performing online businesses know that the key to being the best is listening. You should listen to listen to every buyer, merchant, consumer, industry leader, colleague and even your competitor can voice out what they like and what they do not like about your product or service.

With all that being said let us look at the advantages of Twitter to your business.

Twitter Advantage #1: Gets you to listen more to customers

Twitter, is not just a social network where you post your message and show your advertisements, it is more than that. Take the time to listen to the “tweets” (updates that are posted on Twitter) posted by other people and chances are you would be able to get some valuable information that has a direct impact to your business. When you do post a message, make it something people want to know, not something you want them to know.

Do not dwell on the stuff that you can get but think of what you can offer. After all a business works like that right? You think of what you can offer your target customers.

Through Twitter you can share the things that you know, you may want to acquire it, or you may just want to assure customers, colleagues and others that you are available to them. You will benefit to the extent that you listen and stay engaged, which brings us back to Twitter Advantage #1.

Twitter Advantage #2: Gives your business a personality

There are a lot of people who said that Twitter actually gives a certain business a personality and a voice. A new and exciting personality draws followers, and some successful businesses even allow numerous voices to reach out from within the company’s offices.

Twitter Advantage #3: Know what is going on

There are a lot of tools out there that you can use to monitor; you can start by using Twitter’s search field. You can use this to search for your keywords; you can both get the results of your search as well as a list of the current most-popular searches (which can be seen on the right side).

Getting the list of the most popular searches is important because you are updated on what is hot right now. The site monitter.com, as the name suggests, was developed especially for use with Twitter, to allow synchronized multiple searches.

Twitter Advantage #4: Build and expand your audience

One of the first things that you should do upon joining Twitter is to post a few Tweets and get the feel of how it works. After that you can go ahead and spend some time to study and check-out what your competitors and companies in the same industry are doing.

Twitter Advantage #5. Follow your followers

You should find out who else your followers are following, as that can give you fresh insight into the types of people to seek. For this advantage you can utilize Twitter’s search field to find topics that are highly relevant to the industry you are in, and pay attention to who is talking about these matters.

Remember that you should be a conversationalist not a commentator, and if you do Twitter right, you will build a following daily.

Twitter Advantage #6: You are human sound like one

There are a lot of people these days from big and small companies who represent their companies poorly. Why? Because they appear like battery operated machines on a schedule. You have to “throw them a line” or you will sail right by everyone.