Thank You Page – 7 Things To Include In A Thank You Page

So your site was successful in selling something to a customer, the customer has reached the end of the checkout process and they are about to leave. Were you able to say ‘Thank You’ and provide more options than just an abrupt and quick exit? Some online entrepreneurs think that a sale ends right after they receive their customer’s payment.

This is somewhat true because you got what you need already. However every step of a sale is crucial to your success and this includes your Thank You page.

Ever time you get in contact with your customer or prospect you have the chance to offer better customer service, and to encourage a purchase. An online business’s Thank You page should communicate their thanks, but it can also offer something that might be an interest to these customers and visitors.

Now, many entrepreneurs overlook their Thank You pages. They do not fully utilize the huge potential Thank You pages present. Although it might not appear to be such a big deal, Thank You pages are an integral part of the selling process.

A Thank You page is the page your customers land on immediately after they have placed an order on your website so do not overlook it.

They can reassure your customers that they have done business with a legit company Thank You pages also allow you to push additional products while customers have their credit cards in hand.

Now before sitting down and thinking of how to create a killer Thank You page, know that there are certain key elements all of them should have. So for those entrepreneurs put there who want to make their Thank You pages better, here are simple steps you can follow.

1. Thank You Page tip #1: Reiterate the information you have

Before your customer leaves make sure that your Thank You page will include what the customer just did. This is like a summary part and at the same time your Thank You page.

It is important that you tell them again who and what the business is about. This helps reduce confusion (if ever it is present) and also it lessens any charge-back. Tell the customer the name of the company that will appear on their credit card statement as well as the exact amount that will be reflected in their statement.

On the same page you might also want to include contact information, like your telephone number, street mail and e-mail address. So, basically it acts like a Thank You page and at the same time an assurance that your business is legit.

2. Thank You Page tip #2: Inform customers if they need to do something else before their order is processed

Do your customers need to watch out for any email coming from your company? If so your Thank You page should mention that. This portion of your Thank You page is most important especially if you use a double opt-in process that requires customers to reply or click on a link in that email in for them to finalize their order.

If your Thank You page fails to mention something as important as this then there is a possibility that the customers will assume the email they receive is just a welcome letter and they will probably just disregard it hence you lost a sale.

3. Thank You Page tip #3: Make your Thank You page look personal

Some online marketers include their photo and signature on their Thank You page. I mean every entrepreneur can do this, and in doing so you make it seem like you are extending your own “Thank You” to these people. Being personal helps customers feel like they know you, and remember this is important since customers tend to buy more from people they know and trust.

4. Thank You Page tip #4: Solicit customers’ ideas

Tip number four is also focused on building your relationship with the customer. Say for example your website has a monthly e-zine you can say something like, “I would love to hear from you as to what topic interests you. Stay tuned on (your e-zine name).”

As much as possible include your business email address on your Thank You page and make sure that people can click on it. Another thing you can do is include a form they can type in their suggestions and click to submit.

5. Thank You Page tip #5: Present people with a special offer

Why not encourage them to make a purchase right then and there? Now more than ever is the best time to offer customers special deals. Thank you pages are one of the best places to up-sell additional items. So if you sell complementary products or services, you may want to provide a special deal on the thank you page.

6. Thank You Page tip#6: Provide your customers with delivery instructions

Say for example you are selling digital products; be sure that you provide a very clear and easy to follow instruction for your customers.

Remember, most people who shop online have no clear understanding of what a digital product is. They are terrified that they are going to press the wrong button and the computer will crash.

Identify with your customers and help them understand by using screenshots and detailed instructions and for sure you will make loyal customers out of these people. Your Thank You page should include that detailed instructions your customers need.

7. Thank You Page tip#7: Encourage affiliates and get them rolling as soon as possible

If you are doing an affiliate program then what you can do is encourage your customers to sign-up. Your Thank You page should be able to convince them to become an affiliate.