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Social media and email marketing are important facets of internet marketing. Social media and email marketing are very important to the success of any internet business. Why? Well let us face it that most if not all of your customers are part of some social media and have emails.

So as online entrepreneurs we should make the most out of social media as well as email marketing to boost our profits. Maximizing the use of social media and email marketing is something we should be doing because of the benefits it can bring to our online business.

Most of our prospects or customers are participating in conversations in social media and email and the best way to use these tools is to participate in them as well.  If you are not participating in social media and email marketing then you are missing out a lot.

Now before I provide you with tips we should be clear on one thing: Social media and email marketing are 2 different things, but they can be used hand-in-hand.

First let us go over what social media is. Social media is a place where people can come together and talk about various stuff. In social media anyone with an account can share their opinions, contents and converse with other people sharing the same interests.

On the other side we have email marketing which is more on the intimate level when it comes to communication. As soon as someone opens the email that you have sent them you have a few seconds of her undivided attention. Unlike posts on social media with email you can always go back to it (for as long you do not delete it).

Social media websites present various and unique ways of sharing your content which in the long run will grow your business and at the same time build relationship. And if you use social media with email marketing you create a very powerful marketing mix.

If you are able to use both social media and email marketing in your campaigns then you create something more formidable.

So here are some basic tips when it comes to using social media and email marketing together.

Social Media and Email Marketing Tip #1: Locate your customers and be where they’re at

There are like hundreds of social media websites and locating your prospects/customers is a little bit challenging. You have got to test the waters first so to speak and locate them yourself. Your customers of course have their own preference when it comes to which social media website they will use. Some prefer the timeliness of Twitter; some people prefer the sophisticated features of Facebook.

Before we can use social media and email marketing, we first need to know where our customers hang-out.

Social Media and Email Marketing Tip #2: Build your social media presence by utilizing your email list

The first question we usually hear from new online marketers is “How will I start engaging in Social Media?” Well if you must know it is not that difficult most especially if you have an updated email list.

You can use your email list to start your foray into social media. Use your email list and invite your subscribers to follow your updates on Twitter; or become a fan on your Facebook page. In doing so you get the people you know through email marketing to engage in social media. Keep in mind that people will not just join you not unless you give them something in return like relevant and valuable content.

Social Media and Email Marketing Tip #3: Re-format the contents of your newsletter

As what I have been saying time and again, “Content is king,” and it will always be. This is not just for your articles it can also be applied to social media as well. There are times that you can re-format pieces of your articles. Think of this as giving your customers some sort of “glimpse” on what is to come, then link back to your original newsletter.

Social Media and Email Marketing Tip #4: Encourage people to visit your website or blog

Your website serves as your business headquarters and by using social media you allow your headquarters to have smaller offices. By using social media you extend your online presence. Keep in mind that whenever you post something on social media websites provide some sort of link back to your website or blog. In doing so you encourage people to visit your website and learn more on the topic being discussed.

Once these people are in your website you now get the chance to engage these people more (since there are no distractions anymore). Social media is great for sharing information and valuable contents which a lot of people are looking for.

Social Media and Email Marketing Tip #5: Encourage people to sign up and be part of your email list

Once you are engaged in social media websites what you can do is encourage people to sign-up for your email list. What you can do is to post link to your email sign-up form on the social media websites that you frequently use. Social media lets your email marketing efforts expand by getting more people to sign-up for your list.

 

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As of the latest update I have read it was stated that Twitter, a social media tool continues to grow in popularity and importance. This social media tool is not just used to stay in contact with friends; it has also evolved into something vital when it comes to brand marketing. Facebook, another social media tool currently has over 88.3 million users. Another Social Media Site which is also widely used will be LinkedIn. This social media tool boasts of 50 million users worldwide.

If you look at the numbers closely we will all come to the conclusion that these social media tools provide a huge amount of potential audience. Indeed a powerful social media tool can get you in touch with a huge number of people.

Here are some ways wherein you can maximize the use of a social media tool:

1. Write blogs. Writing and posting blogs for everyone to see is an effective way of building customer loyalty. Choose a social media tool that will allow you to blog comfortably. A highly recommended blogging platform is Tumblr. This social media tool lets you blog comfortably, you can customize it and most importantly this is so easy to use.

In the online industry maximizing a social media tool through blogging is important. This is a good way of disseminating information about your company. A well developed and well maintained blog invites other people’s views and provides a real opening for real relationships which is vital to customer service and customer experience.

2. Use Twitter. If you are hesitant about writing a blog because you feel you are not really good with writing you can also try your hands on Twitter. Twitter is a social media tool that allows you to update your customer base about the latest product or service that you offer. This social media tool also provides a personal touch which is craved by so many customers.

3. Create a video and upload it. One good thing about social media is that anyone can become a star. How? Well you simply have to post a video on YouTube. With a little creativity and relatively low (next to nothing if you already have a video camera) uploading a short clip is a good way to test your market.

It really does not matter what social media tool you use, it all boils down to the conversation you have. You might be using one of the sought after social media tool right now but if there is no value in the conversations you have then it is totally a waste of your time and the customer’s as well. The tip is to engage your customer through a social media tool as you would if you were facing each other.