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Last year, a lot of online entrepreneurs realized the edge social media has as a tool for marketing and business communications. And now that we are starting a new year 2010 more social media trends will emerge for sure. Social media trends will become more a leaner and meaner from a business point of view, one that has proved its return on investment value.

Social media trends signify that online marketing is set to go through some drastic changes. A lot of businesses, both online and offline are increasingly combining social networking websites into their marketing strategy.

Based on a study done by the Association of National Advertisers (a representative body of American marketers), the study showed that 26% of marketers found trends in social media taking it towards further growth.

Here are some social media trends that you have to look into fir the year 2010:

Social Media Trend #1: Social Business

More businesses will enter the social media scene, however this time it is not with “social media marketing” but with a rather cohesive customer experience strategy where social media serves only as a support. Now, we all know this sound too good to be true, I mean why would companies change their culture because their customer said so. However, due to new social media trends you will be surprised as to what might happen this year.

Keep in mind that this is not applicable to every business, maybe not this year yet. Just get ready to see changes coming from established businesses, changes that will surely please a large portion of consumers.

This social media trend will provide customers with better and improved access to services and information, the customer can also state his opinion as far as product development is concerned; customers are also given faster access to other customers so that they can share important things about the company and product.

Social Media Trend #2: Mobile internet

Most companies prohibit their employees from browsing social networks using company computers, but of course, internet fanatics cannot be stopped by a simple firewall. Because of this, people are now turning to mobile internet using their smart phones.

Social media websites like Facebook is really addicting so employees or people in general will seek to feed their social media addictions on their mobile devices.

With the arrival of the iPhone, various Blackberry models, and other smart phones, the mobile internet is now becoming more and more popular. Using mobile internet to view web pages will be at par if not higher than the usual computer based page views.

Social Media Trend #3: Better understanding of social media

Measuring the effects of social media is no longer a mystery. One of the social media trend to expect this year is that software companies will be able to come up with better softwares that can be used to measure the success or failure of a social media website.

Also, this year, it is expected that entrepreneurs will have a keener understanding of how social media supports their business objectives and a better grasp of the vital website statistics they should look into.

Social Media Trend #4: Twitter will become even more popular

Almost everyone I know is using Twitter nowadays, it just goes to show how popular this social media website it. Now the social media trend that we expect this year is that Twitter becomes the online world’s dominant news accumulator and distributor.

As such, more and more businesses are expected to integrate this social media site into their marketing plans.

Social Media Trend #5: LinkedIn

LinkedIn is a social media website that has been around for sometime however we see it rarely used. Why? Because LinkedIn controls what users can and cannot do, how you get to other people’s data and more. However, developers of LinkedIn are not worried about that since it paid-off eventually. As of the moment, LinkedIn is taking over Xing. Xing became a social version of Craig’s List but it has no business benefits.

As businesses finally find their ways and strategies into the social web, LinkedIn will grow more than average. LinkedIn’s growth is one social media trend that can be expected this year unless of course they do some drastic changes to their website.

Social Media Trend #6: Social business is now more serious

In the coming year, there would be more and more websites who will focus more on making networked activity local and mobile. However, it also has a game-like feature to it which brings out the spirit of competition.

People who participate can expect some rewards and incentives as they get involved more and more. As businesses look to incentivize activity within their company’s internal or external networks, they may include rewards that encourage a bit of friendly competition.

Social Media Trend #7: Businesses will develop their social media policies

This year, businesses that are not enforcing any social media policies will start to do so. These policies will specific rules of engagement across multiple networks. It might also mention stuff about how employees should conduct themselves when using social media websites.

If this is not yet in place then it is likely that you will see something formalized about how the company views social media and your participation in it.

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