5 Tips to Attract Customers and Spread the Word about your Online Business
Friday, June 25th, 2010
The main reason why you build a website is to attract customers and spread the word about your online business. As I have said time and again although it is not a requirement, building a website has its advantages. Having your own website gives you an edge (compared to other online businesses without a website) when it comes to your goal to attract customers and spread the word about your business.
The thing is there are times that it seems like your website is not able to attract customers and it does not do anything when it comes to spreading the word about your online business.
To be honest there are plenty of factors that can cause this, your inability to attract customers and spread the word about your online business can be attributed to a lot of things. And if you want your online business to be a success then you need to determine these factors early on the game.
So today I will point out some things that you can do to make your website a lot more effective, it will make your website capable to attract customers and spread the word about your online business. These are very easy tips that you can do so read on and I do hope it helps your online business.
Attract Customers and Spread the Word about your Online Business Tip #1: Broadcast your website address
The first tip to attract customers and spread the word about your online business is to broadcast / publicize your website’s address. Of course it would be of no use if you are the only one who knows about your website right?
Broadcasting your website to attract customers and spread the word about your business can be done in a number of ways; you can join forums and leave links to your website, post on online directories, write articles and submit them to article directories and link back to your website, participate in social media sites, etc.
In doing these things you not only attract customers you also spread the word about your online business.
Attract Customers and Spread the Word about your Online Business Tip #2: Start your own affiliate program
As we all know affiliate programs are the most used online marketing strategy. This is where you get people to market and sell your product for a corresponding commission. Of course, if you have your own affiliate program then that means you have more people who will attract customers and spread the word about your online business.
Your affiliates can attract customers and spread the word about your online business by means of banner ads, text links, letters of referral, and other methods of advertising.
Attract Customers and Spread the Word about your Online Business Tip #3: Give them freebies
Everyone loves freebies! I mean with everything going on with the economy nowadays getting something for free is like a rainbow on the horizon after a storm. Providing people with freebies (like free information, free eBook, etc.) is a great way to attract customers and spread the word about your online business.
Now, something that you should remember when giving out free content to people you need to make sure that it is valuable and it is something that they cannot find elsewhere.
What you can do is write an article that is highly relevant to your industry and then submit it to article directories. Be sure that you write a short biography and throw in a link to your website, in doing so people will go directly to your website the next time they need information.
Attract Customers and Spread the Word about your Online Business Tip #4: Utilize the power of viral marketing
The fourth tip that you can use to attract customers and spread the word about your online business is by utilizing viral marketing. By the term itself viral marketing is simply spreading the word about your business like a virus.
In viral marketing you encourage people to spread the word about your business. So how can you go about that? Here are some simple things you can do to start with viral marketing.
- Provide customers with a free demo or trial version of your product
- Include a “share this button” somewhere in your website
- Do a referral program and give incentives to everyone who refers someone to your website
Attract Customers and Spread the Word about your Online Business Tip #5: Start a blog
If you do not have one yet now is the best time to start a blog and attract customers to your website and spread the word about your online business. Blogging is one of the cheapest ways to market your business on the internet. So, by creating a blog and updating it constantly you get the chance to communicate with people and hence you also have the opportunity to attract customers and spread the word about your online business.










