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So today we are going to talk about “squeeze page.” What exactly is a squeeze page? To make it as simple as possible a squeeze page is a web page that is specially designed to convince guests to opt-in to your website. If you plan your squeeze page well enough then chances are you would be able to convert as many as half of the people who visit it, into subscribers.

In order for squeeze page to work effectively there should be a way for the visitor to get into your web site without having to opt-in to your email list. So remember that a squeeze page should have an opt-in box that will of course lead the visitors to your auto-responder.

There are a lot of internet marketers nowadays who use copy writing techniques from offline direct response marketing. These online marketers make use of headlines, bullets, teasers, etc. If you are one of those insistent marketers then you would probably present visitors with multiple incentives in exchange for their contact information which is of course valuable to your online business.

The general rule is that squeeze pages are kept at a minimum. Again the goal of a squeeze page is to obtain the prospect’s email address. Avoid distracting your visitors additional information could distract the user or cause them to navigate away from your webpage.

If you will visit some web pages that include a squeeze page you will notice hyperlinks are almost always absent from typical squeeze pages. The reason why hyperlinks are absent is to make sure that visitors focus their attention on registering for your email list.

Internet marketers have discovered that convincing a visitor to sign up for an email list provides an opportunity to present that visitor with multiple sales messages over time, develop a relationship, and even cross-sell other related products.

So if email opt-ins is valuable then how would you drive traffic to your squeeze page?

Squeeze Page Tip#1: Make sure that you go to where your potential customers are

It is not going to be enough to get “any” traffic, it would be in your best interest if you get “targeted traffic”. Say for example one person is really interested with what your site has to offer can be worth 100 or more that have no clue about your niche, or no interest in it.

You must go where your target market is. Your target market can be found in many places like discussion forums, newsletters that are related with your niche material, article directories that are mainly focused on your niche.

Squeeze Page Tip #2: Make sure that your website is established properly

Search engine optimization is nowhere as essential or effective as what it was before however that does not mean you should overlook it. Make sure that your description and meta tags are in proper order while you are at it be sure that it is SEO friendly. Remember that you need to update it constantly so that search engines will come back for more.

Squeeze Page Tip #3: Pay attention to back-links

Every entrepreneur must understand just how important back-links are, they are vital to your site traffic. There are a million and one ways to get back-links and as a serious entrepreneur you have to learn those. Back-links should be at all times relevant to your niche, and as much as possible it should be from a high ranking website.

Squeeze Page Tip #4: Explore Web 2.0

Nowadays you see a lot of social networking sites around, so do not be left behind, come out and the explore maze of social networking sites. These social networking sites are very effective when it comes to driving traffic to your squeeze page and the good thing about it is that it is simple to set up, cost little or no money. Get familiar with social marketing and watch your squeeze page gain traffic.

Squeeze Page Tip #5: Venture into paid advertising

In my previous articles I have mentioned some simple and free ways to advertise your business, however there are still some paid advertising which works just as well.

Google adwords promotions as well as other ad networks can bring in far more profits than they cost in advertising. You just need to make sure that you manage your advertising campaigns well in order for it to be effective.

Squeeze Page Tip #6: Start an affiliate program

Another way to bring in traffic to your squeeze page is my establishing an affiliate program. No single traffic tactic can reap the same rewards as a large affiliate program. Just be warned that setting up an affiliate program is not as easy as you might think, it requires careful care and feeding to nourish into a serious business asset. But once you get this rolling it is capable of outstripping all your other traffic sources.

Squeeze Page Tip #7: Think about JVs (Joint Ventures)

Shared list development and partnerships with other marketers who stand to benefit from promoting your products or services is one of the oldest tricks in all of internet marketing. It is the oldest and by far one of the most difficult to pull-off especially if you are just starting out. However that is not reason enough for you not to try it out. You will find that few promotional activities are more powerful than the leverage provided by a great JV.

 

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