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If you are doing online business or you are planning to pursue online business you will hear a lot of people mention “Increase your online business’s conversion rate.” But how can you increase your online business’s conversion rate if you have no idea what that is.

When people say conversion rate it means this is the amount of visitors who complete the final goal you want them to complete by visiting your website compared to the website’s overall visitors. Conversion rates usually vary from 2 to 8 percent. Note that 3% conversion rate is very common with online businesses.

If you managed to increase your online business’s conversion rate from 2% to 4% then congratulations. You were able to double your website’s earning without bringing extra traffic. So it is a wrong concept that traffic brings money that is wrong.

Traffic alone does not bring the money to your business but it is the combination of traffic and the strategy that you use to increase your online business’s conversion rate that actually helps you make money from your website.

In today’s industry climate whether you have just started or whether you have been in business for a while, there is a high probability that you already have a website.

If you think about it carefully, it does not matter if your website offers a product or service; your main goal as an entrepreneur is to increase your online business’s conversion rate and get more sales or leads in the door. To increase your online business’s conversion rate follow these tips below.

1. Increase your online business’s conversion rate by including / placing a privacy statement – Now days, a lot of customers look at the “lock” symbol which we see on some websites. This symbol denotes that the site is secured, meaning if they decide to buy anything online they are safe. But since the times are changing, many customers are also looking for privacy statements’.

A privacy statement explains what you as the business owner intends to do with their information. By adding a privacy statement you will increase your credibility and boost customer trust making it more likely to increase your online business’s conversion rate.

2. Increase your online business’s conversion rate by adding your contact information – Your business’s contact information is crucial to your goal which is to increase your online business’s conversion rate.

Perhaps the biggest impact on conversion rates is listing full transparent contact information including your business’s phone number, email address and physical address (if that is available). It does not matter if a customer is buying a product or ordering a service people are looking for reassurance that the company is here to stay should a dilemma occur and listing full contact information helps a lot.

Some entrepreneurs might think this is something trivial but overlooking this has a direct effect on your quest to your online business’s conversion rate.

3. Increase your online business’s conversion by including customer testimonials and reviews – If you are going to use testimonials to help you to increase your online business’s conversion rate consider asking a couple of customers, and get ready for various answers of course.

Keep in mind that there is no definite answer. There is no harm to posting these testimonials or reviews for as long as they are genuine. By posting real testimonials and reviews, some glowing and some less, you will increase your credibility and likelihood of conversion.

4. Increase your online business’s conversion rate by including money back guarantee – Reassure your prospect that what they are about to buy will work wonder for them. Potential consumers want the assurance that they will get their money’s worth if they choose to purchase your product.

A money back guarantee is a good way of assuring customers that they are in no financial risk, hence whatever fear they might feel will be eliminated and in doing so you increase your online business’s conversion . Knowing how to take all the risk away from prospective customers can make or break your online business.

5. Increase your online business’s conversion rate by making sure that grammar and spelling are correct – These grammatical errors and typos are sometimes overlooked because of the load of things an entrepreneur has to take care of.

So it is advisable that you get a second pair of eyes to proof read any new content as customers sometimes associate your level of content with your ability to deliver high quality products or service. Of course good content has a direct effect on your goal to increase your online business’s conversion rate.

6. Increase your online business’s conversion by showing any 3rd party accreditation – If you are a member of any professional organization that is directly related to your business, now is the good time to tell people about it. Has your business won any awards lately?

If the answer is yes, make sure to write about it. Associations and 3rd party accreditation will help your business get that authoritative brand image and help increase your online business’s conversion rate.

7. Increase your online business’s conversion rate by minimizing the steps required to shop – According to research one of the reasons why shopping cart abandonment happens is because customers find filling out forms to be tiresome.

Make sure that buying a product from your website involves the fewest number of clicks possible. If you are able to minimize or reduce the steps required then you can undoubtedly increase your online business’s conversion rate.

 

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