There are different means and ways of measuring online advertising. It seems like click-through rates also known as CTRs, have become the one metric that defines the success of an advertising campaign. Of course, every online marketer has his own goal but no matter what that goal is the true test of whether their marketing efforts are a success is measured by their click-through rates.
Needless to say, the higher the click-through rate is the most people you attract to your website meaning the greater the chance of them converting.
In truth, internet users have become insensitive to the way that advertising reaches them online. During the first years when banner advertisements came into the scene, having a click-through rate of 5 per cent was considered as normal while having a click through rate of 2 to 3 per cent was just about average.
However, with all the banner advertisements flooding various websites most display advertising campaigns now generally fall into a click-through rate average of just 0.2 to 0.3 percent. These figures mean that out of 1,000 people who see your advertisement only 2 or 3 people actually click-through your website.
So now, I will tell you various ways of how to increase your website’s click-through rate. Here are some tips that you can follow.
Increase Click-through Rate Tip #1: Have a clear goal in mind and set expectations
Before you even launch your advertising campaign, you must set your goals and expectations. The most important things to keep in mind are the advertiser and the specific goals of your advertising campaign. A lot of online marketers have no idea what exactly a good click-through rate is therefore they set unrealistic goals.
Make sure that everything is clear and there are no doubts on your mind when you formulate your business goals. IN doing so you have a clear picture of what you want and therefore you are on your way to success. You also need to identify clear CPA objectives, ensure that top of the line graphics and copies are used, and that the landing pages include a direct call to action.
Increase Click-through Rate Tip #2: Identify your target market
Targeting is just part of your goal to get an acceptable click-through rate. After you have created and enumerated your goals for your advertising campaign, figuring out the right audience for the campaign is important to achieving an above-average click-through rate.
Let me just clarify that not every internet user out there abhor advertisements, they just hate advertisements that has nothing to do with their needs and wants. With targeting, not only can you reach the type of customers you are after but also at the same time, you are able to come up with a design that is specific to a certain demographic, which will of course improve results. Targeted advertisements do better than run-of-network campaigns.
Increase Click-through Rate Tip # 3: Make your banners interesting
The most basic static banner that only changes when you refresh a webpage does not work anymore. With all the competitors around it is imperative that we become more creative and provide online users something that is visually stimulating. Expandable and rich media graphical banners can perform up to 400 per cent better than the standard static banner. The more interactive your banner advertisement is then so much the better.
Increase Click-through Rate Tip # 4: Utilize your keywords in the copy
Maximizing your keywords by including then in your title and/or in a description line can significantly increase your click-through rate. Whenever keywords are used in an ad copy, Google will highlight the keywords. This in turn increases the perception of the ad’s significance to the keyword searched and helps draw the user’s attention.
Increase Click-through Rate Tip # 5: Include the price and call to action in the ad copy
Including a price will help sort out window shoppers from people who are most likely to make a purchase. In addition, the use of a call to action in your ad copy such as, “Buy Now” or “Call Today” can help draw a searcher’s attention.
Increase Click-through Rate Tip # 6: Use keywords that make an impact
Was there a time that you are at the grocery line and to pass the time you quickly glanced over the magazine rack? Your prospects or searchers scan over ads in a similar fashion and the use of words that make an impact like “Free”, “Outstanding”, “Outrageous”, and “Limited Time Offer” can help draw in users thereby increasing your click-through rate.
Increase Click-through Rate Tip # 7: Boost ranking by increasing your bid
One of the fastest ways to increase click-through rate is to increase your bids. Aim for a position in the top five, but keep in mind that eventually you should judge a keyword’s performance on conversion metrics – cost-per-action and return-on-investment and not just the click-through rate.
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